PRESIDENT KUNAL S. KAMLANI ANNOUNCES ENHANCEMENTS TO OCEANIA CLUB LOYALTY PROGRAM
Loyalty. It’s a word that seems to have lost its importance to some in today’s modern world. Consumers are increasingly switching brands they once trusted for years. Companies have introduced "Loyalty" benefits that expire annually unless you achieve certain milestones every year. These companies argue that expiration dates should apply if there is no annual commitment. Perhaps that’s true elsewhere, but certainly not at Oceania Cruises. Our past guests continually show their loyalty by returning to us again and again. That dedication has built Oceania Cruises into what we are today and allows us to deliver the most value-packed cruise vacation in the industry. That is also why we’ve always sought to recognize such commitment by offering the best loyalty program in travel, the Oceania Club.
I’ve spent the past few months talking with our guests about our loyalty program. In fact, on the most recent Reunion Cruise aboard Riviera from Lisbon to Rome, we spoke at length on the subject in our Town Hall, and I was greatly inspired by your insight and suggestions.
That’s why I’m excited to announce today that we are expanding the Oceania Club program to deliver even more value to you every time you sail with us. We are adding a new entry membership level called "Blue" for guests to start earning rewards as quickly as their first cruise. And we are significantly enhancing every milestone level with added benefits such as FREE Air Deviation Fee Waivers and substantial savings on onboard activities, including Internet access. Many of these changes are a direct result of your feedback.
From the very first time you sail with us, we want you to know how much you are appreciated and that we hope to welcome you back time and again. If you don't sail every year, don't worry; our Loyalty doesn't expire.
The new Blue Level membership allows you to earn benefits faster than ever before. With just two cruise credits earned, you will receive benefits such as savings on Oceania Cruises logo merchandise and a complimentary cocktail reception with the Captain and Senior Officers. We’ll also ensure you are always “in-the-know” with advance notice of new itineraries and exclusive members-only offers.
For our Bronze, Silver, Gold, Platinum and Diamond members, we are offering more benefits and greater savings on those aspects of your cruise that you have told us you enjoy the most. Whether you like to sip a fine wine, surf the Internet, relax in the Canyon Ranch SpaClub® or venture out on a shore excursion, the more you return to enjoy the Oceania Cruises lifestyle, the more savings we offer on all of the above.
We also offer a combination of loyalty benefits that no other cruise line provides, BOTH shipboard credits and prepaid gratuities. And while other cruise lines might offer reduced specialty dining surcharges as part of their loyalty programs, we simply cannot as we NEVER charge a dining supplement to begin with. So we start by offering an incredible value upfront, and then we add to that value the more you sail with us.
The new program is effective with the first 2013 sailings, and you can click here to learn more about the new benefits.
Simply put, we’d like to say “Thank You.” We are so grateful for all of our loyal guests, and we want to ensure you know how deeply you are appreciated. Whether you’ve sailed with us one time or 50 times, you are a treasured part of the Oceania Cruises family.
On the eve of our 10th Anniversary, we made these enhancements to the Oceania Club because we believe our guests’ ongoing commitment should be mirrored by the same passion and appreciation in return. Our guests deserve nothing less than the best, so we will continue to ensure that is always what we deliver.
On behalf of all of us at Oceania Cruises, Thank You.
Kunal S. Kamlani