OCEANIA CRUISES LAUNCHES FIRST-EVER TV ADVERTISING CAMPAIGN
Today Oceania Cruises reaches another milestone in the company’s history. We are launching our first ever television advertising campaign. Airing on national networks in cities on the East and West coasts, the new 30-second spot begins running today and showcases the brand’s pillars of destinations, cuisine, onboard experience and value.
The first scene opens on an Oceania Cruises ship at sea and highlights the experiences guests can “wake up” to every day, like visiting the Taj Mahal in India or the Meteora monasteries in Greece, whale watching in Alaska or a gondola ride in Venice. The ad transitions to the onboard experience and Oceania Cruises’ extraordinary cuisine, focusing on the freedom guests have to decide when, where and with whom they will dine.
The ad campaign is timed to coincide with the launch the 2014 Summer Collection, the largest offering in Oceania Cruises’ history. Unveiled on February 13th, the collection encompasses 90 voyages, an almost entirely new line-up of European itineraries and the highly anticipated return of Insignia. The five ships in the fleet – Marina, Riviera, Regatta, Insignia and Nautica – will sail to more than 330 destinations throughout the world.
The Oceania Cruises family is always growing, and with this television campaign, we hope more people than ever will hear about the fascinating destinations, luxurious ships, exquisite cuisine and extraordinary value of the Oceania Cruises experience.